Imminent Future of Food 2023

The studio's annual future-focused food and drink report

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FROM RESPONSIVE DINNERS TO DINING AS YOUR DOG: SIX RADICAL PREDICTIONS ON WHAT AND HOW WE WILL BE CONSUMING IN 2023 AND BEYOND

 

Download the report HERE.

 

 

The Imminent Future of Food 2023 report summarises the zeitgeist thinking from the studio for this year, stepping ever radically into challenging what we will be eating and drinking imminently.

In this report, we carefully build predictions (sometimes provocative, always inspiring) out of microscopic social, creative and culinary flutterings. We also like to look the big issues in the eye, with trade mark irreverence and a sense of humour. Either way, we make sure to absorb information from an audaciously expanded field - the latest scientific discoveries, design innovations, technology advancements, mass paranoias, and fake conspiracy theories, to name but a few.

The provocative report will outline six food and drink-focused predictions:

 

• Gastro Survivalist Chic – Exploring the hardcore spirit of survivalism in the context of foods crafted in compromised conditions.


• Hyperspatial Wonder – Indulging in the love of physical and resilient culinary spaces found in a year when being somewhere never felt so good.


• Responsive Dinners – As AI technology advances, we’re seeing the greater possibility for “mixed reality” food. This is food that is able to nourish and stimulate your taste buds, while also adapting and changing instantaneously to the moment in which it’s being eaten.


• Euphoric Foods – We’re living at a time of catharsis, but not of excess. This is not the roaring 20s. In 2023, food experiences will be full euphoric - dopamine hits, chances to let of steam, moments of collective joy that don’t involve immense expenditure.


• Dining As Your Dog – Enter the mind of your favourite domestic friend and explore food through their eyes and stomach.


• Post-Vegan Adventures – People are looking beyond the endless cycles of "must-have” ethical buys, looking instead towards genuinely climatarian habits.

Why go beyond trend reports?

Let’s be real - most industry trend reports are as plentiful as they are indistinguishable. Who, we wonder, needs to be told once again that ‘sustainability is key’? While some reports are genuinely fantastic, of course, most simply rearrange things you can find elsewhere on the internet. Instead - our Imminent Future of Food is cut directly from the heart of what we do at the Bompas & Parr studio everyday. A living breathing, factory of innovation. We don’t copy and paste - we actively interrogate.