Big Bold Jelly

A series of desk drops for Swatch BIG BOLD JELLYFISH watch campaign

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Bringing the past into the future, Swatch released their BIG BOLD JELLYFISH watch in 2020, a redesign of the hugely popular 1983 model.

Bompas and Parr developed 40 giant jelly replicas of the watch coupled with a slice of nostalgia. Flavoured with bubblegum we gave a delectable taste of the 80s with the watch hands turning your tongue blue like all those wonderful retro sweets. Each jelly was personally delivered to a carefully selected group of 36 media giants, including Esquire, Conde Nast, I-D Magazine and Wallpaper.

Delivered by hand in a bespoke acrylic casing, the jellies were evocative of the jellyfish watch - translucent exposing the mechanics of the watch with coloured hands.